Cloudflare has set the AI industry a deadline. From September, it will block the crawlers that hoover up content for AI training. Any page that carries ads becomes off-limits, unless the site’s owner says otherwise. The pitch is simple: stop giving the…
For 30 years, small businesses fought to rank on Google. Now their customers are asking ChatGPT instead. A New York startup wants to make sure the local salon still shows up. The startup is Pie, and it has just stepped out of stealth with money to matc…
OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near …
For years, brands have made media placement decisions based on a publication’s domain authority, readership numbers, and name recognition. None of those metrics measures how often a publication actually appears when someone asks an AI engine for a reco…
Disney is about to start making your ads with AI. The company is preparing to launch a beta version of a tool that generates television ads using AI, a Disney executive told staff at an internal meeting, according to a recording obtained by Business In…
Watching email marketers obsessively monitor their sender IP, checking it daily, warming it carefully, treating it like a rare orchid, is not only relatable, it’s a reminder of how much conventional wisdom can leave you completely exposed. Because the …
Every software company is racing to bolt an AI agent onto its own product. Gradial is betting the real money is in the gaps between them. The Seattle startup has raised $65mn in Series C funding to build what it calls an operating system for marketing:…
Adobe has spent two years bolting AI onto its software. This week it tried to become the AI layer underneath everything creative and marketing, in five announcements stretched across three days. The headline is an agent inside the apps. The rest of the…
Most digital agencies hit a wall somewhere between their fiftieth and hundredth active client. Sales is fine; the pitch deck still works, the services still convert. The breakdown is on the delivery side. The operation behind the scenes starts to crack…
Marketing leaders have never had access to more data, yet proving the business impact of advertising has become increasingly difficult. As budgets face greater scrutiny and finance teams demand clearer evidence of return on investment, many chief marke…