Amazon’s advertising business has become its quiet money machine. It may also be its next big regulatory headache. The US Federal Trade Commission has drafted a potential complaint accusing Amazon of misleading advertisers, a case that could lead to bi…
The B2B marketing playbook has a new top metric: whether a brand gets cited when a buyer asks an AI assistant a question. The brands that show up inside ChatGPT, Claude, and Google’s AI Overviews, are, with very few exceptions, the brands that also ran…
Rush Digital Marketing observes a recurring tension among coaches, consultants, and agencies navigating growth: the choice often leans toward either building systems independently through time-intensive programs or engaging ongoing service providers th…
Picking a press release distribution service feels a lot like shopping for phone plans. Every provider claims the widest reach and the best value. Then you read the fine print and realize the advertised price covers text-only distribution, images cost …
Meta is on track to dethrone Google as the world’s largest digital advertising business by the end of 2026, according to Emarketer. The market research firm projects Meta’s global net ad revenues will reach $243.46 billion this year, edging past Google…
A study of 75,000 brands by SEO platform Ahrefs has found that YouTube mentions are the strongest correlated signal for whether a brand appears in AI-generated search results, outperforming every other factor the researchers tested across ChatGPT, Goog…
Google called it the biggest change to its search box in 25 years. At I/O 2026, the company unveiled a complete overhaul of Search built around AI mode, conversational follow-ups, and autonomous agents that monitor the web on your behalf. Head of Searc…
Summary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 …
In short: Google is classifying “back button hijacking” as spam, targeting sites that abuse the browser History API to trap users when they try to navigate away. Enforcement begins 15 June 2026, with penalties ranging from manual spam actions to algori…
Enterprises have spent years and considerable fortunes building data lakehouses, training models, and unifying customer records inside platforms like Databricks. The harder problem, it turns out, is not building the intelligence but deploying it, getti…