Ford rehires ‘gray beard’ engineers after AI falls short

“Mistakenly we thought that by just introducing artificial intelligence … that would produce a high-quality product.”

Ford had to hire back former engineers to fix mistakes made by its automated systems
Ford had to hire back former engineers to fix mistakes made by its automated systems

To celebrate its new status as No. 1 in JD Power’s initial quality ranking among mainstream automakers, Ford is opening up about the challenges it has faced in recent years, especially around its reliance on automated systems in production and design. It turns out that those automated systems were not as robust as previously assumed, […]

Electric cars are getting more pocket-friendly globally, except for US buyers

Everywhere else in the world, EVs got cheaper, but in the US, tax credits disappeared, and Q4 EV sales fell 45% year-on-year.

Ferrari (RACE) stock plunges 6% on Luce EV backlash — don’t panic!
Ferrari (RACE) stock plunges 6% on Luce EV backlash — don’t panic!

Ferrari (RACE) shares dropped 6.27% in Milan trading on Tuesday, falling to €290.55 and wiping out roughly £3 billion in market cap a day after Maranello unveiled the Luce, its first all-electric car.

The reaction online was overwhelmingly negative …

Ford launches Ford Energy subsidiary to build 20 GWh of battery storage annually
Ford launches Ford Energy subsidiary to build 20 GWh of battery storage annually

Ford has officially unveiled Ford Energy, a wholly owned subsidiary that will manufacture and sell U.S.-assembled battery energy storage systems (BESS) for utilities, data centers, and large industrial customers. The new unit plans to produce 20 GWh of…

Inside the lab where Ford is trying to crack the code on cheap EVs
Inside the lab where Ford is trying to crack the code on cheap EVs

Ford isn’t sending the clearest signals regarding its EV future. We got a glimpse of its Universal EV (UEV) Project last February, but then it pulled the plug on the F-150 Lightning, which is regarded as one of the more successful electric pickup trucks to date. The climate surrounding electric vehicles hasn’t helped, either, between […]

Ford’s 2,200-HP electric Mustang runs 6.87-sec quarter mile, smashes EV record
Ford’s 2,200-HP electric Mustang runs 6.87-sec quarter mile, smashes EV record

Ford Racing’s new Mustang Cobra Jet 2200 just became the quickest electric car on the planet, running a 6.87-second quarter mile at 221 mph at the NHRA 4-Wide Nationals in Charlotte this weekend.

The run demolished Ford’s own previous EV record — a …

The ev range anxiety myth just got demolished by a billion miles of real-world data

Recurrent’s analysis of over one billion miles of EV driving data finds that range loss is barely a factor for modern electric vehicles, with the average car retaining 95% of its original range after five years.

Ford dissolves EV unit, Doug Field out as Farley chases 8% margin
Ford dissolves EV unit, Doug Field out as Farley chases 8% margin

Ford is dissolving its standalone electric vehicle division — and losing the executive who built it. The automaker said today that Doug Field, its chief EV, digital, and design officer, will leave the company next month after nearly five years leading …

Ford EV and tech chief leaving automaker

Doug Field had stints at Apple and Tesla before joining Ford in 2021.