The company announced a new slate of executive hires meant to help turn things around, as Gravity SUV sales are not taking off as expected.
The company delivered more than 480,000 EVs globally, seemingly thanks to geographic expansion and cheaper versions of the Model 3, Model Y, and Cybertruck.
The company now expects to ship a few thousand more vehicles by the end of 2026 than it previously expected, after launching its R2 SUV last month.
The Department of Commerce declined to give the Chinese-owned automaker a special authorization to keep selling EVs in the U.S.
The safety board, known for its thorough investigations, is probing the crash alongside the National Highway Traffic Safety Administration.
The Jeff Bezos-backed startup finally revealed more pricing details for its debut EV, including a $29,950 starting price for the SUV variant, and boosted the base range to 205 miles.
The company is also eliminating a production shift at its Arizona factory to align “production plans with anticipated demand.”
The company said the cuts were part of a restructuring meant to help scale to profitability. Rivian recently pushed back its profitability goal to invest in autonomy.
The exec, Emad Dlala, has left just a few months after being promoted to SVP of engineering and digital, TechCrunch has learned.
Founder and CEO RJ Scaringe has called it “maybe the most important thing we’ve launched to date.”