Fox says the deal will create the third-largest television company in the United States.
Fox is buying Roku in a blockbuster $22 billion deal that could reshape the streaming landscape, pairing one of TV’s biggest content libraries with a platform used in more than 100 million households worldwide.
Roku is reportedly exploring a potential sale as media and technology companies eye its massive streaming audience and growing advertising business.
Roku is rolling out a major home screen update today, introducing AI-powered personalization, new genre-based destinations, Quick Access, Top Picks for You, and a collapsible menu across all devices in the US.
Roku’s $2.99 streaming service Howdy has topped 1M subscribers, showing demand for cheaper, low-commitment alternatives to pricier streamers.
The smart home promised seamless convenience. What it increasingly delivers is a polished system of gatekeeping, where screens, speakers, and dashboards shape what gets seen, what gets used, and what keeps charging after the hardware is already paid for.
Roku has added six new free channels to The Roku Channel, bringing classic Westerns, reality TV, Spanish-language content, and more to all Roku TVs and streaming players.
With this new app, Roku says subscribers can access Howdy’s library of content on the go.
Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
Roku’s new Roklue game turns channel browsing into a fun pop culture challenge, letting you test your knowledge and discover movies and shows to watch.
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