It’s April Fools’ Day, and Snap is using the occasion to “announce” that it’s switching the name of Snapchat’s Spotlight feed, the app’s Instagram Reels-like feed of shortform vertical videos, to “Reals.” In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of “Reals” as a place where “real people share […]
Snapchat says both experienced and new developers can use the new “AI Clips” Lens format to turn a single prompt into a published Lens in minutes without the need for external tools.
Snapchat is the latest social media platform to launch awards for creators, joining TikTok and Instagram.
The revenue milestone comes as Snap has added additional paid offerings outside of its core Snapchat+ subscription over the past year to diversify its revenue streams.
Snapchat will let creators set their monthly subscription price.
With its new “Arrival Notifications,” users can now set one-time or recurring alerts for locations beyond their home, providing an automatic way to share when they’ve arrived at their destination.
The company is engaged in a strategy to diversify its revenue sources as it heads into the new year.
The social media company’s smartglasses are set to be released to the public later this year.
Snap is launching a separate business for its upcoming Specs augmented reality glasses in a bid to lure new investors to the project. The new company, aptly named “Specs,” will operate under Snap as a distinct subsidiary ahead of the long-awaited public launch of Specs glasses later this year. “Establishing Specs Inc. as a wholly-owned […]