The Hidden Funnel: Your Dashboard Says You’re Winning But AI May Say Otherwise

AI is reshaping customer discovery long before users reach your website. Here’s why traditional analytics miss critical pre-funnel influence, how AI-generated recommendations are changing buyer behavior, and why organizations need new ways to measure i…

Before You Chase AI In Procurement, Get Your House In Order

AI is moving faster than most organizations are ready for.

A Studio Shattered: The Aftermath Of The Mass Bungie Layoffs

After mass layoffs of Bungie, Destiny 2’s team has been fully erased, and those that remain at Marathon have challenges ahead.

2 ‘Impatient’ Habits All Intelligent People Have, By A Psychologist

Some of the habits most likely to irritate a colleague or a partner are also among the most consistent markers of a sharp mind.

​Building A Dedicated AI-Ready Development Team

As organizations race to integrate AI into their operations, having access to the right expertise has become a competitive necessity.

How Tokenmaxxing Became Enterprise AI’s Biggest Unforced Error

Model providers make more money when more tokens flow through the most expensive endpoints.

How Outcome-Based Contracting Can Enable Successful Enterprise AI Deployments

When a vendor can deliver an AI outcome and charge for that value, they become a true strategic partner and a trusted, outcome-based provider.

The Most Expensive Part Of AI Might Not Be The Model

AI deployment strategies need more operational discipline than many companies currently have.

Why Enterprises Can’t Just Plug Claude Into Customer Success

Intelligence without structure eventually becomes noise. And in customer success, noise has a very measurable price.

Peptides To Proteomics Revolution

The real story is that we’re approaching the ability to read, interpret and eventually intervene in the human body’s operating system.