New report claims Microsoft’s ‘This Is an Xbox’ campaign was hated by employees

Microsoft’s ‘This Is an Xbox’ campaign was reportedly disliked by many employees who were even ‘offended’ by the initiative.
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Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be ‘sunsetted’ under new CEO as the company pivots to pushing AI — ‘The job of all these people is to just gently usher all of these business units into the new world of AI’

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha …

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Summer Game Fest officially returns this summer with all-new game announcements — here’s when you can watch the showcase

Summer Game Fest 2026 officially kicks off this summer, followed by the invite-only Play Days event and The Game Business conference, and its host, Geoff Keighley, has promised all-new game announcements.
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Ubisoft has laid off more developers amid its ongoing cost-cutting plan, this time at its Splinter Cell remake studio but says the game is still in the works

Ubisoft confirms the Splinter Cell Remake is still in active development, as it lays off even more staff as part of its ongoing cost-cutting scheme
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PlayStation has shut down Demon’s Souls and Shadow of the Colossus Remake studio Bluepoint Games

Five years after acquiring Bluepoint Games, PlayStation has shut down the studio responsible for the modern remakes of Shadow of the Colossus and Demon’s Souls.
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The Future Games Show has announced the hosts for its Spring 2026 showcase, along with the first few games that will be featured next month

The Future Games Show Spring 2026 showcase has found its hosts in Baldur’s Gate 3’s Devora Wilde and LEGO Batman: Legacy of the Dark Knight’s Shai Matheson ahead of the presentation next month.
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Highguard studio Wildlight Entertainment confirms mass layoffs that seemingly impacts the majority of the team, but says a ‘core group of developers’ will keep the game running

Wildlight Entertainment has laid off an unspecified number of Highguard developers two weeks after the game’s launch, but confirmed that a “core group of developers” will continue to work on the game.
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Riot Games lays off roughly half of its 2XKO development team despite the relative success of the free-to-play fighting game’s launch

2XKO’s development team has been slashed in half despite launch success: ‘overall momentum hasn’t reached the level needed to support a team of this size long term’.
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‘With RPGs, it’s all about offering players things that they only get to experience in the game’ — Sea of Remnants creative director outlines vision behind upcoming free-to-play pirate epic

I sit down with the product lead of Sea of Remnants to discuss the production of the massive upcoming free-to-play game.
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Following its major restructuring announcement, Ubisoft begins ‘a collective, voluntary mutual termination agreement’ at its Paris HQ, with 200 jobs on the line

After announcing major restructuring plans at Ubisoft and the cancellation of several games, the company has now begun a voluntary redundancy process at its Paris, France headquarters.
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